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SaaS Sales: The Ultimate Guide

If you identify SaaS as something your mother told you never to give her — think again. Software as a service, or SaaS, is software that’s accessed, managed, and used on the internet. It’s the present and future of software, and it requires a different type of selling.

This guide will teach you the basics of SaaS sales. From commission to sales cycles, models, and metrics, you’ll learn the different ways of selling this unique software and what you can expect from the job.

Table of Contents

What is SaaS?
What is SaaS Sales?
SaaS Sales Salary
SaaS Sales Commission
SaaS Sales Cycle
SaaS Sales Models
SaaS Sales Metrics


1. What is SaaS?

Remember the days of unwrapping CD-ROMs, uploading them to your computer, and only having access to that software from your computer? Those days are gone. SaaS is hosted, secured, and updated by an outside vendor.

This means SaaS often yields lower entry costs than traditional software, easier upgrades, and better integrations. What’s left is a more advanced, user-friendly, and evolving product.


2. What is SaaS Sales?

SaaS sales is the process of selling web-based software to clients. Salespeople focus on acquiring new customers and upselling or retaining current clients.

Because SaaS is supported, maintained, and engineered by an external company, the price is usually high requiring a longer sales cycle and more touch points from Sales and Marketing before the customer is ready to buy.

Marketing nurtures each lead until they are “sales qualified.” Then, a salesperson follows up with the prospect to gauge next steps. Just because a lead is sales qualified doesn’t mean they’re ready to buy — or ready for a demo.

SaaS salespeople must clearly communicate the benefits and features of their software. And it’s important to tailor each presentation to meet the needs of each prospect. Service and attention are key to getting the prospect to close, because SaaS reps are usually selling at a higher price.

Reps also must be well-versed in how the software works to demonstrate and troubleshoot the product during presentations.

Because SaaS can be so complex, it’s common to bring engineers, executives, or product marketers into some meetings to make a difficult sale. Knowing when to ask for help is another sign of a qualified SaaS rep.


3. SaaS Sales Salary

Because it’s necessary for SaaS reps to have a deep working knowledge of the software, product roadmap, and frequently asked questions, their base salary and commission is usually higher than reps in other verticals.

Here are three benchmark studies to illustrate the average salary for SaaS sales reps:

In a recent study of more than 160,000 salaries, job aggregator Indeed calculated the national average base salary to be $64,379 for a SaaS account executive and $49,216 for an account representative.
Workplace hub Glassdoor calculated the average base salary for a SaaS specialist to be between $34,613 and $53,000.
And The Bridge Group, an inside sales consulting firm, calculated the average base salary for a SaaS inside sales rep to be $60,000 — with on-target earnings of $118,000.

As with most sales jobs, commission is commonly added on top of the base salary and varies per individual compensation plans.


4. SaaS Sales Commission

SaaS commission, like other sales verticals, is paid when a rep closes new business or renews existing accounts. It’s awarded based on monthly recurring revenue (MRR) or annual contract value (ACV).

Some organizations wait for new clients to submit payment before awarding commission. This model is meant to avoid paying commission on a customer that churns quickly or reneges on their agreement.

The accelerator model of commission means for every dollar a rep brings in over goal, their commission rate increases by a percentage point (i.e., if a salesperson attains 115% of goal, their commission rate increases by 15%).

Other organizations tier their commission rates. In this model, the first tier of compensation covers 100-110% attainment, the second tier covers 110-125% attainment, and the third tier covers 125% attainment and beyond. For those salespeople hitting the third tier, the President’s Club is often offered as a prize.

Some compensation packages won’t disburse commission until a rep brings in enough revenue to cover their base salary and the cost of their benefits.

Once they’ve closed enough business to cover their cost, however, these reps usually receive commission at rates more than double those of a normal model.


5. SaaS Sales Cycle

SaaS sales cycles vary depending on price, customers, and product complexity. A product that’s $100/month will likely have a faster sales cycle than a product costing $50,000/year.

The more expensive your product is, the more stakeholders will involved which can lengthen your process by weeks or even months. Here are four additional factors that slow down SaaS sales cycles:

New markets: If you’re selling to new markets, your sales cycle might be longer because you’r spending more time communicating your use case and value to potential clients. This will extend your sales cycle, but it’s crucial to educate new markets before selling to them.
Enterprise business: Selling to enterprise-level companies increases the number of stakeholders needed to sign off and is usually accompanied by more legal and technical red tape.
Complex software: Similarly, the more complex your software is, the longer your sales cycle is likely to be. In this case, it’s important to make sure the right prospects are in the room during your demo to champion your cause to less savvy colleagues.
Free trials: Free trials can also affect SaaS sales cycles. If you offer a 30-day free trial, this could lengthen the sales cycle significantly.

Still not sure how long your sales cycle should be? Sales pro Matt Bertuzzi lists the following sales cycle averages for B2B SaaS businesses:

How Long is a SaaS Sales Cycle?

40.1 Days: < $5K:
62.2 Days: $5K-$10K
84.1 Days: $10K-$50K:
116.6 Days: $50K-$100K
169.6 Days: $100K+
Overall average: 84.3 Days

If your sales cycle takes too long, consider cutting a free trial from 30 days to two weeks. Bring in a professional writer/storyteller to help you communicate your complex software offering in a more understandable way.

And work with your marketing team to educate new markets before conducting outreach. Lastly, if you know your sales cycle will be lengthy due to enterprise clients or other factors, build that time into your budget. No salesperson can perform well under unrealistic goals.


6. SaaS Sales Models

The proper sales model indicates how many salespeople you should hire, how you’ll interact with your customers, who they are, and how you’ll close their business.

It’s crucial to choose the right model and know when your organization needs to evolve. Here are the three most common SaaS sales models.

1. Choose Your SaaS Sales Model: The proper sales model indicates how many salespeople you should hire, how you’ll interact with your customers, who they are, and how you’ll close their business.

It’s crucial to choose the right model and know when your organization needs to evolve. Continue reading to understand the three most common SaaS sales models and determine which one works best for you.

2. Customer Self-service: This model works best when selling lower-priced SaaS at a high volume (i.e., Spotify subscriptions, a Medium membership, or a phone plan). It assumes your average selling price, or ASP, is low while allowing you to bring in significant revenue.

Freemium models and free trials are common strategies for attracting customers in the self-service model. Customer service is not comprehensive and this model often can’t support a full sales team. Instead, websites encourage users — usually individuals or small teams — to sign up online.

3. Transactional Sales: Transactional selling is the most common and the most scalable of the three models. This software is typically sold to small and medium businesses over the phone and occasionally in person.

Since the cost associated with this level of software is generally higher, the buyer requires more personalized service to make a purchase, thus necessitating a sales team.

Software sold by the transactional model should also be customizable to service the needs of a variety of use cases. Contracts generally range in price and reps are empowered to provide discounts and share tiered pricing models.

These salespeople have a pipeline fueled by a marketing team, and they’re required to undergo training, exhibit a comprehensive working knowledge of the product, and meet monthly or quarterly quotas.

4. Enterprise Sales: This model is reserved for software sold at low volume and high price. These solutions are often full-scale, highly specialized, or cutting edge. Enterprise salespeople will regularly spend months working closely with prospects to answer questions, demo the software, and meet with executive stakeholders.

Enterprise sales is a popular choice for complex or niche SaaS benefiting larger companies or corporations with the budget to support the high cost of these solutions. Sales teams are often organized by territory and focus on a targeted set of prospects.

Because there are so many working parts to this sales model, reps work closely with product marketers and engineers to source the answers and information they need to close high-value deals.

Here’s a bonus tip for you: Know your ASP. A higher average selling price (ASP) means your prospect will expect inclusive customer service, a better business relationship, a signed contract, and invoicing. If you have a low ASP, it’s unlikely you can afford or need a sales team.

Before hiring your first salesperson or expanding your existing team, understand your average selling price and make an educated decision on when and who to hire.

5. Strategic Trial Periods: Many SaaS providers have a free trial offering as part of their sales process. A free trial is a great way to hook new users, however, in order for it to be worthwhile for your company your approach to free trials has to be strategic.

When a customer has the opportunity to do a trial, they are able to see the true value and benefit your offer provides. While there is no one-size-fits-all rule for how long the ideal trial period should be, here are some common trial lengths to consider, along with their benefits.

7-day trial period: If you offer a simple or straightforward product that a new user could pick up and adopt quickly, having a short trial period could be a good option. Additionally, if you offer a lower-cost product and don’t want to add unnecessary length to your sales process for a modest sale, you may also want to consider having a brief trial run.
14-day trial period: A two-week trial period is common practice for many SaaS providers. For companies that sell SaaS B2B or have products with multiple tiers and added complexity, this trial period length could be a good sweet spot. While 14 days is still relatively short, it is enough time for a user to explore various features and benefits of the product while being brief enough to not hold up the sales process.
30-day trial period: For companies that have more complex offerings, or who take an enterprise approach to selling, an extended month-long trial could be a better option. Additionally, if there are various stakeholders who need to buy-off on the implementation of a product, having a longer trial period can be useful.

Regardless of how long your offer period is, it’s important to maintain regular communication with your prospects while they are trying your product. By checking in with them during the trial period, you can hear their feedback real-time, and you can keep them engaged and interested in the product. For many trial offers, buyers are left on their own to explore making it easy to lose momentum.

In addition to staying in contact with your trial users, the trial period can provide valuable insight on their usage and behavior patterns which can give you a good indication of how likely they are to buy, and how they would use the software after purchasing.

6. Provide Valuable Demos: The last thing you want to do is create an information overload situation for your prospects who participate in demos. For SaaS providers, the ability to conduct an effective demo is incredibly important.

A good demo should demonstrate the value your product can offer the buyer, not overwhelm them with redundant information about features. One of the best ways you can prepare for demos is to begin by researching the buyer and understanding what problem they want your software to solve. When you know what they’re looking for, you can walk your prospect through hypothetical scenarios that are relevant to them, clearly demonstrating the value of your software and how using it will make their life easier.

Aim to make your demos as straightforward as possible, walking the prospect through simple ways they can receive the most benefit from using your product, and leaving plenty of time for any questions they may have.

7. Leverage Annual Plans: Many SaaS companies charge customers on a monthly subscription model to use their product. Though that’s a great way to bring in recurring revenue, including an annual subscription model can be a helpful strategy for pulling in more funds upfront and improving customer retention.

By encouraging buyers to prepay for a year of your software at a discounted rate, it can provide necessary cash for your business and decreases the likelihood for cancellation.


7. SaaS Sales Metrics

SaaS salespeople are held to demanding metrics. But which one’s matter? Jason Lemkin, co-founder of two successful SaaS businesses, founder of the SaaStr Blog, and arguably the godfather of SaaS, warns, “Don’t obsess over sub metrics, but obsess over the key metrics that tie into your revenue growth.”

Here are a few key metrics SaaS salespeople should obsess over.

1. Churn: Your churn rate is the percentage at which you lose customers on an annual or yearly basis. To calculate churn, divide the number of customers you’ve lost by the number of customers you started with. It’s worth noting that a negative churn is a good thing — meaning you gained more customers than you lost.

2. Net Promoter Score: Net Promoter Score (NPS) measures customer experience and predicts business growth. Users answer relevant questions using a 0-10 rating scale. For example, “How happy are you with [insert SaaS name]?”

A score between 0-6 would label your customer a “detractor” who’s unhappy with your brand and could stunt growth with negative reviews or word of mouth. A score of 7-8 means your customer is “passive.” They’re satisfied with your product but might be vulnerable to competitive poaching.

And if a customer scores you between 9-10, you’ve got a “promoter” on your hands. This person is a loyal enthusiast, likely to be a continued customer and refer new business.

To calculate your NPS — which ranges from -100 to 100 — subtract your percentage of detractors from your percentage of promoters.

If you have a low NPS, it matters less how much business you’re bringing in, because your customers are likely churning at an alarming rate. A high NPS, however, signals satisfied customers and the potential for sustainable growth.

3. Monthly Recurring Revenue (MRR): This is the income your company knows will arrive every 30 days. A monthly fee is agreed upon in the contract between client and SaaS provider, and the amount is paid on or by a certain date.

4. Annual recurring revenue (ARR): This metric is often used by SaaS and other subscription-based businesses. The annual recurring revenue (ARR) represents the value of recurring revenue your client agrees to pay over or on an annual basis.

5. The number of sales qualified leads: A sales qualified lead (SQL) is a potential buyer who data indicates is ready to talk to a salesperson. This doesn’t mean they’re ready to buy, but they’ve taken a series of actions that predicts an inclination to learn more.

The definition of a qualified lead will differ depending on your solution, audience, and sales cycle. Salespeople often rely on IBM’s BANT system for identifying SQLs. BANT simply asks if your lead has the budget, authority, needs, and timeline to buy. If so, it’s time to reach out.

6. Lead velocity rate: How quickly are your leads growing month over month? Even if MRR growth is steady, this might only indicate how you’re doing in the moment, instead of forecasting future growth.

The lead velocity rate shows reps whether leads are coming in faster than revenue, which allows you to calculate growth, goals, and milestones further out.

7. Revenue per lead: By measuring the revenue each rep brings in per lead, you can estimate an accurate number of leads a rep can manager before productivity suffers. Look beyond the MRR and improve or maintain rep performance.

8. Customer acquisition cost: Divide the total cost of Sales and Marketing by the number of deals closed to learn your customer acquisition cost (CAC). This number will be lower for companies using a transactional sales model and higher for organizations focused on enterprise sales.

If your customer acquisition cost is too high, you might be scaling too quickly. If you have a low CAC, look at areas where you can invest in growth or increase revenue.

9. Closed won/lost: A deal is marked “closed-won” when a contract is signed or payment is rendered. Alternately, if a prospect selects another solution, you might mark this deal “closed-lost.”

It’s important to study the number of closed-won and -lost deals. These metrics are closely tied to overall revenue numbers, but figuring out a rep’s ratio of closed-won to closed-lost deals can signal their overall efficiency, success, and fitness for the job.

10. Demo-to-trial ratio: If your SaaS requires a demo, carefully track how many of those presentations turn into trials — and how many of those trials turn into closed-won deals. If the conversion is low, address weaknesses in your demo, trial, or closing protocol.

SaaS selling has the potential to be an exciting, highly lucrative career. It requires dedication, patience, and training, but if you put in the time, you’ll reap the rewards. Think a career in SaaS is right for you?

Read more: blog.hubspot.com

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Workers’ compensation for remote employees: a guide

Do you require to stress over employees’ ’ payment for remote workers?

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In short, yes.

When your company broadens a work-from-home or embraces policy, it’’ s an excellent concept to take a fresh appearance at your employees ’ payment protection and procedures.

Understanding which injuries your employees’ ’ settlement may cover, adjusting your security program and upgrading your claims reporting procedure can assist your company deal with injury claims more effectively in the age of remote work.

.What counts as a job-related injury in the house?

It’’ s essential to comprehend that staff member injuries in the house might be covered by employees’ ’ settlement.

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However, figuring out specifically what is a job-related injury in your home can be difficult. That’’ s since every state has its own laws and analyses of each injury claim.

In basic, to have a compensable claim that is accepted by your business’’ s employees ’ payment provider, the staff member needs to remain in the course and scope of their task and the mishap needs to occur out of their occupational activities. :

.A worker having a hectic day at the computer system who feels a stress in their shoulder or elbow at day’’ s end might have a compensable claim, depending upon the state, due to the fact that they can declare they were hurt while doing their job.For the very same factor, a staff member who has a job-related bundle provided to their house, raises it and harms their back might have a claim.

Not every injury that takes place at house throughout work hours might result in an effective employees’ ’ payment claim.

. A remote worker who gets up for a coffee, journeys on their animal en route to the kitchen area and gets hurt might not have a legitimate claim. This sort of scenario can provide a gray location and might wind up being chosen in court.An at-home staff member who takes a work break for a treadmill run and gets harmed while running will likely not have the ability to declare employees’ ’ settlement for their injury.

It ’ s essential to remember that it’’ s not up to the company to identify whether a hurt staff member has a legitimate claim. Each employees’ ’ settlement claim goes through an examination that abides by state work law.

.How can your company promote office security when your individuals are remote?

Fewer injuries implies less employees’ ’ settlement claims, which is why most companies construct work environment security programs .

One obstacle when your labor force –– and even simply a couple of staff members –– shifts to remote work is that your thoroughly crafted work environment security program might not apply to workers in your home.

For example, administrative staff members operating in a medical professional’’ s workplace or a research study library might deal with dangers connected to moving and accessing paper records, so their security program is concentrated on finest lifting practices in the workplace. When those workers are accessing records from another location from house, the danger landscape modifications.

You can’’ t understand what particular threats may be present in each employee’’ s house, and it would be unwise and invasive to ask. Rather, it’’ s best to concentrate on the injury runs the risk of that the majority of remote employees deal with despite market, like:

.Repeated movement stressInjuries connected to bad posture and ergonomics.When staff members have actually had to suddenly move to working at house, #ppppp> These posture a specific threat. Without an appropriate desk and chair, they might be working while resting on a couch or at a table. That may be bearable for a day or more, however over the long term it raises the threat of neck, back and arm injury.

As long as you have individuals working from another location, your work environment security program ought to highlight the significance of appropriate posture, proper furnishings positioning and other ergonomic finest practices .

.What should you do when a staff member informs you they’’ ve been injured on the task in the house?

Despite your focus on work-from-home security, injuries might take place. In those cases, from a legal and compliance viewpoint, your company’’ s function is to collect as numerous information as you can about how the injury took place, such as:

.When the staff member was hurtThe activity that preceded the injuryThe nature of the injury, the time and date.

It’’ s best to gather the staff member’’ s report about their injury as quickly as possible after the event and to pass it along to your insurance coverage provider without delay. That rate permits the insurance coverage adjuster and the worker to have their follow-up conversations while the truths are still fresh.

Once you gather the worker’’ s preliminary report and submit it with your employees’ ’ settlement insurance coverage provider, the matter goes to their adjuster. This is the individual who has the resources and understanding to choose if a claim is job-related or not, based upon their examination and the law in the state where the injury took place.

.What does an employees’ ’ settlement examination include?

The adjuster will contact the staff member for an in-depth interview and to gather any supporting files. Generally, the adjuster will:

.Get a tape-recorded or composed declaration from the worker explaining the injury and how it happened.Request that the staff member sign a medical release permission kind to get copies of any medical records connected to the injury.Conduct an interview with the company to validate that the staff member’’ s declarations to them and to the adjuster align.

With that info, the adjuster might choose the case is plainly job-related or plainly not an outcome of work activities.

If the claim falls under a gray location, your business’’ s insurance coverage provider might look for a legal viewpoint from a lawyer with experience in the state’’ s employees ’ settlement law on:

. If a rejection is challenged in court, whether the claim must be accepted or deniedHow strong their case would be.

If the claim does litigate, your state’’ s composed laws plus existing case law –– how previous comparable claims have actually been evaluated –– will identify the result of the case.

.How can you guarantee your policy addresses employees’ payment for remote workers?

Every state (other than Texas) needs companies to have employees’ ’ settlement insurance coverage, although the information differ from one state to another. It’’ s a good idea to routinely examine your employees’ ’ payment policy to recognize methods to lower expenses and to ensure your protection is ideal for the method your service is developing and growing.

An expert company can use your employees’ ’ settlement protection with an employees’ ’ payment provider and frequently will assist determine security enhancements that can minimize the possibility of employees’ ’ compensation claims.

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Now is likewise a great time to evaluation your company’’ s declares management and reporting system , to make certain it deals with employees’ ’ payment for remote workers.

To discover more about employees’ ’ settlement and other organization compliance requirements, download our totally free e-book: HR compliance: Are you putting your service at threat?

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Read more: insperity.com

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30 Mobile Marketing Statistics to Inspire Your Strategy

Tablets and smartphones have taken over the marketplace.

If you’re not prepared to connect with your audience on these devices, you’re missing out on one of the greatest opportunities to grow your business in the digital age.

Don’t take our word for it though. Let’s review our comprehensive list of mobile marketing stats along with the benefits of mobile marketing and ways to launch mobile marketing strategies.

What Is Mobile Marketing?

Mobile marketing is a digital marketing technique that encompasses multiple channels and focuses on appealing to mobile device users. The goal of mobile marketing is to provide prospects and customers with personalized, local, and fast information so they can get what they need at any time, especially when they are on the go.

Mobile marketing includes digital ads that appear on smartphones, social media, tablets, or other devices. Each ad may show up differently and can be customized according to the marketing channel a businesses wishes to display the ad on.

As you can imagine, engaging with your target audience through mobile channels comes with a ton of advantages.

The Benefits of Mobile Marketing

People love convenience. Mobile devices provide that convenience by making it easy to search, shop, and consume various forms of media from wherever we are.

Effective marketing strategies find where the people are spending their time. That place is their mobile devices.

Here are some of the top benefits of mobile marketing with stats to back up the claims:

It Reaches a Broader Market.

People like to share posts, emails, and videos with their friends and family. This means your mobile content has the potential to go viral.

This gives you a lot more exposure at no extra cost. It also helps you reach a broader audience that may be outside of your typical target audience.

It’s Easy to Track Progress.

Another notable advantage of mobile marketing is the ability to track your progress through analytics tools that are often included within each mobile marketing channel.

via GIPHY

For instance, Instagram and Facebook have real-time analytics for you to track and view that display plenty of demographic information as well as engagement dates and times. This helps you create more targeted ad campaigns in the future using the data you collect.

It Is Cost Effective.

One of the most important advantages of mobile marketing is its affordability and low impact to your marketing budget. Mobile allows you to target your ads to people who want to see them, and if they don’t work, you can stop the ad and reduce the amount of money you would’ve spent otherwise.

Other forms of advertising don’t give you the option to stop campaigns when you want to. That’s because you have to pay for upfront costs. Many social media ads allow you to post your digital ad and pay as you go.

It’s Easy to Access Your Audience.

We can agree that our phones are by our sides most of the day. According to Pew Research Center, 37 percent of adults in the U.S. report using their phone primarily for accessing the internet, with 81 percent of Americans owning a smartphone.

via GIPHY

This shows you that focusing on mobile advertising is a great investment so your campaigns can easily be accessed and seen by your users wherever, whenever.

It Encourages Social Media Engagement.

Individuals who access their social media through their mobile device are more likely to comment, read, like, or share content posted by a company than individuals who access social media from a desktop computer.

In fact, 46 percent of smartphone users like posts from a brand they follow about once a week, and only 37 percent of desktop users engage in the same way.

Marketing Statistics That Prove Why Mobile Marketing Works

Mobile is here to stay. The number of people relying on their mobile devices to meet their computing needs is growing.

As smartphone and tablet use continues to grow, mobile marketing is becoming a more important element in every inbound marketing strategy. If you’re beginning a campaign, or are planning on directing more of your budget to mobile, here are some statistics to consider.

Marketing Statistics for Mobile Use and Growth

via GIPHY

1. 80 percent of smartphone users are more likely to purchase from companies with mobile sites or apps that help them easily answer their questions (makeawebsitehub).
2. 62 percent of users accessed the internet using their mobile phones in 2020 (Quoracreative).

Phones make it extremely easy to access the internet from wherever we are. People know this and they make use of it.

3. 75 percent of Americans admit they bring their phone into the bathroom (Digiday).

We’re more attached to our phones than ever before.

4. 40 percent of shoppers consult three or more channels before making a purchase (Mark2Media).

Consumers will stand in your shop and check prices on their device before committing! This number is up from just two percent in 2002.

5. 90 percent of consumers use their smartphone for shopping (Comscore).

Smart retailers are offering discounts and coupons targeted to these shoppers.

6. Mobile drives 23 percent of clicks on paid search (Gartner).

Mobile use is driving the PPC segment as well as general search.

7. By 2019, average daily media consumption on mobile surpassed desktop media consumption by 37 percent (Broadband Search).

People consume media like podcasts, news articles, blogs, and videos from their mobile devices more often than they do on a desktop.

8. Average smartphone users used their phones for more than four hours a day.

Mobile users are generally farther along in the buying process and ready to buy as opposed to those researching on a desktop or laptop.

9. Mobile commerce is expected to rise at a 25.5 percent compound annual growth rate from 2019 (Business Insider).

By 2024, 44 percent of all ecommerce will be mobile.

10. 50 percent of people start using their smartphones before they brush their teeth in the morning (Quoracreative).

Most people’s mornings start off with their smartphones. They scroll social media, text, check their email, shop, and consume other media right when they wake up.

Marketing Statistics for Mobile Advertising Spending

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Marketers recognize the importance of mobile for their overall advertising efforts. As a result, spending on mobile advertising is anticipated to continue to grow into the future.

Here are stats that address mobile advertising spending:

11. In 2019, worldwide mobile advertising spending equaled $189 billion U.S. dollars and is expected to amount to more than 240 billion dollars by 2022 (Statista).

Mobile advertising has been growing excessively over the past few years, but it is projected to slow down by 2022.

12. Google and Facebook were expected to capture 60.3 percent of mobile ad dollars in 2020 (eMarketer).

Google and Facebook are the powerhouses of mobile ads. Most companies choose to place their mobile ads on their platforms.

13. 70 percent of mobile users report disliking mobile ads (HubSpot).

Mobile ad blocking has risen 90 percent year-over-year.

14. 33 percent of consumers skip search engines and go directly to the site they want (Smart Insights).

This statistic is why it makes sense to increase content creation to make it easy for your potential buyers to find you.

15. 73 percent of searches for businesses are for food and beverage, and 68 percent are sports or health related (Net Gain SEO).

If your business is in one of these industries, your advertising dollars would be well spent on mobile.

Mobile Marketing Statistics for Social Media and Email

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Mobile devices and social media go together. As we become more of an “immediate” society, mobile devices allow us to communicate with family and friends as events unfold.

16. 80 percent of social media time is spent on mobile devices (comScore).

Make sure your social content looks good on mobile devices. People are more likely to view it on a mobile device than on a desktop.

17. Pinterest is the most mobile friendly social network, and 64 percent of referral traffic comes from mobile devices (Mobile Marketing Watch).

Facebook and Twitter get plenty of mobile traffic but if you’re targeting mobile users, look at Pinterest as well.

18. Mobile email opens have grown by 180 percent in the last three years (Email Monday).

If your subscribers aren’t opening your marketing emails on their device, the problem lies with you.

19. About 60 percent of emails are opened on mobile (Campaign Monitor).

Depending on the industry that is sending the emails, most of them are opened on mobile devices.

20. 70 percent of consumers immediately delete emails that don’t render well on a mobile device (Blue Hornet).

Yet another reason to render your emails for mobile devices.

21. 79 percent of people use their smartphone for reading emails. This is higher than the percentage of people using their phones for making calls (Email Monday).
Marketing Statistics for Mobile App Users

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Optimizing your content for mobile is a smart strategy that can help to increase mobile engagement.

To add another level of mobile user engagement, create an application. App use is growing among consumers, and having a proprietary app can increase leads, sales, and engagement.

22. Mobile users spend 87 percent of their time on their apps, as compared to just 13 percent of their time on the web (Comscore).

People are using their apps on their phone far more than using their mobile browsers. This is why app development is still a major focus for so many businesses.

23. Two-thirds of internet users report using mobile apps for shopping (Datareportal).

Mobile apps for shopping have risen in popularity in recent years. Apps are often more responsive, and some brands provide their customers with awesome rewards when they shop with them.

24. 89 percent of mobile browsing time occurs in apps (NetGain).

Only 11 percent of mobile browsing occurs in mobile web browsers.

25. 46 percent of shoppers are less likely to shop around if using a company’s mobile app (socPub).

A mobile app can instill trust in users and make them more likely to remain loyal to a brand.

Misc. Mobile Marketing Statistics

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26. Mobile browsing peaks during off hours (NetGain).

Most web browsing happens on desktop and laptop computers during the nine to five.

27. 57 percent of users won’t recommend a business with a poorly designed mobile website (socPub).

Take the time to optimize your website for mobile or you’ll lose business.

28. Over half of smartphone users grab their device immediately when they wake up (Express Pigeon).
29. A recent survey by Salesforce found that 58 percent of respondents had dedicated resources specifically for mobile marketing (Salesforce).

Mobile marketing is so powerful that companies are specifically dedicating resources to develop this area of their inbound strategy. Mobile is here to stay and should be a component of every inbound marketing strategy.

30. 48 percent of mobile research begins on a mobile search engine (NetGain).

Thirty three percent starts on a branded website, and 26 percent starts on branded apps. So SEO remains critically important when creating content.

Make sure that you always follow best practices when creating content, as well as when optimizing content for mobile.

5 Types of Mobile Marketing Strategies

Here are five key mobile marketing strategies you may consider adopting before you launch your new mobile marketing campaigns:

1. Voice Search Optimization

Smart devices with voice search have made their way into many people’s homes. Many people use these devices to search for the things they need so they can contact a business or find out its location.

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It is projected that a little more than half of all households will own voice-enabled technology by 2022. This is good news for your business because voice search can drive sales.

2. QR Codes

QR codes are a game changer in mobile marketing. The QR stands for “quick response,” which takes away the need for your prospects to search for your site or navigate your site to find what they need.

Instead, they can scan your QR code using their smartphone’s camera to be taken to a listing or some other item on your website right away.

This can help speed up your site if you have a lot of data to transmit, which makes it more accessible for mobile users. You can generate QR codes through a sites like Kaywa.

3. Location-Based Marketing

Location is everything for real estate agents and for marketers. Leverage the use of location-based marketing in your mobile marketing strategy to increase your customer base and engagement.

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One location-based technique is geofencing, which allows businesses with a mobile app to target mobile users in a certain area. This is great for brick-and-mortar stores as well as ecommerce sites that provide local suggestions, such as travel services or food delivery.

4. Social Media Advertisements

Social media is kind of a big deal. As you saw in the social media stats above, most people are actively involved in one or more social media channels. It remains a leading marketing channel for small businesses and startups to focus on.

Selecting the right social media channels to promote your business on is essential to the success of a social media ad campaign. Conduct A/B tests to find out which platforms get you the best results.

Social media is a great place to showcase your brand story and to display posts that feature your product and the lifestyle your product or service inhabits.

Adopting a social media marketing strategy can increase your sales. About 76 percent of people have purchased something because a brand they are interested in featured it in a social media post.

5. Text Message Marketing

Text message marketing campaigns have a phenomenal open rate because most people read them within a couple minutes of receiving them. In fact, people read around 100 percent of the text messages they receive.

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A great text message marketing campaign starts with providing your customers and prospects with the option to opt in to messages.You can often entice them with some sort of discount or perk if they opt in for text messages.

In fact, digital coupons or sales sent through text are used 10 times more often than coupons from other marketing methods. This is a great way to boost your conversion rate and get more sales.

5 Steps to Launch Your Mobile Marketing Strategies

Don’t let the large amount of mobile marketing strategies discourage you from getting started with your new marketing techniques. With these five steps, you can launch your mobile marketing strategies with ease.

1. Understand Your Target Audience.

There are so many mobile marketing strategies out there that can benefit your business, but not every strategy will work well with your target audience. That is why you must first understand what mobile platforms your audience engages with the most before you can launch your mobile marketing strategies.

You can understand your target audience by collecting data from analytics tools or surveys that detail how, where, and when they engage with mobile devices, apps, and other mobile platforms most often.

Use the information you collect to select which mobile strategies to launch first.

2. Set Mobile Friendly Goals.

The key to any successful marketing strategy lies in defining the end goal. You must set the right goals before you launch your marketing strategy.

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For instance, if your current sign-up process is long and difficult for users, they may end up bouncing from your site. One of your goals can be to increase sign ups by offering shorter forms that are mobile friendly and by allowing social login through Facebook or another social media platform.

3. Build a Mobile Friendly Website.

If you want to have a successful mobile marketing strategy, you must have a mobile friendly website that is responsive across various mobile devices.

Most site visitors’ first impression of your site is on mobile when they are searching for basic information, like your business address, contact details, and to get a general idea of your pricing.

A website that is not mobile responsive typically has higher bounce rates because it may be slow or fail to engage site visitors altogether. This may cause a drop in search rankings and traffic.

A mobile friendly site is user friendly, simple, and optimized for different screen sizes.

4. Focus on Mobile SEO.

You probably already know the importance of SEO to drive your overall website traffic, but mobile SEO requires some more steps that go beyond traditional search engine optimization.

For instance, you can optimize for mobile by including local SEO. Mobile users often search for information when they are out and about. This means your business should be easily discoverable for geo-specific search queries, such as “near me.”

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Search engines like Google also reward you for simply having a speedy mobile ready site. Consider optimizing your site for speed to take advantage of this perk.

5. Experiment and Adapt.

Mobile marketing strategies require you to think differently about your approach than if you were applying traditional methods. They often require you to adapt to the market changes and dynamics that come along with mobile technology.

This can be a great thing for your marketing strategy since it provides you with ample opportunity to test out your innovative campaigns and ideas in the market. Evaluate your experimental campaigns by using real-time analytics from different marketing channels to evaluate the campaign’s performance.

Then you can modify your marketing efforts accordingly to make them more effective.

Marketers are increasingly optimizing and focusing on mobile marketing as a growth area. In fact, the majority of resources spent on digital marketing is being directed toward mobile.

It only makes sense. More people prefer reading emails, engaging with their social networks, and beginning research on their mobile devices, and this number will only continue to grow.

The growth of mobile is being driven by the numbers. These statistics can help illustrate the many reasons why you need to develop mobile as a major segment of your inbound strategy. Luckily, the statistics show that investing in mobile marketing can pay off big for most businesses.

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Minecraft Dungeons Getting Fully Optimized Touch Controls for Cloud Gaming with Xbox Game Pass Ultimate

The Minecraft franchise has actually constantly promoted the concept that players must have the ability to play their preferred video games on the gadget of their option without jeopardizing quality or experience. Today, we’’ re thrilled to share that Minecraft Dungeons is taking an action in that instructions by introducing with cloud video gaming on Android tablets and phones tomorro w through Xbox Game Pass Ultimate .

While many people will start their cloud video gaming journey by connecting a phone to a controller with a clip, lots of in the mobile video gaming neighborhood have actually informed us they desire touch controls. Minecraft Dungeons will launch by means of cloud video gaming with fully-optimized, native touch controls and a revamped UI to make it simple to browse the stock or in-game menu on a smaller sized screen. We’’ ve likewise produced brand-new overlays and customized designs to enhance the video game for touch. These optimizations will guarantee the actions gamers take the most (relocation, melee, varied attack, roll/dodge) remain in the most user-friendly areas on screen. The experience will make Minecraft Dungeons seem like it was created particularly for mobile, bringing a level of familiarity to those who’’ ve been playing mobile video games or Minecraft on a phone or tablet for many years.

With Xbox Game Pass Ultimate, gamers can get on their mobile phone and play online co-op mode with their good friends on Xbox One. Later on this year, when Minecraft Dungeons makes it possible for cross-platform play, mobile gamers will likewise be able to sign up with forces with good friends on Windows PC and other consoles.

Microsoft’’ s vision for cloud video gaming is to offer you with option in how and when you play video games. Starting September 15, Xbox Game Pass Ultimate members in 22 nations will delight in the flexibility to play more than 100 video games on their Android smart phones and tablets through the cloud. As we believe about methods to produce a distinct video gaming experience for each person, it’’ s about more than simply the gadget they play on; we desire to provide more option in how the video game is played.

This is simply the start: the Xbox Game Pass Ultimate group will continue to deal with designers to include touch to a lot more titles right after cloud video gaming goes survive on September 15. We couldn’’ t be more fired up to deal with Xbox Game Pass Ultimate to provide this experience for Minecraft Dungeons to the video gaming neighborhood. We anticipate gathering feedback from the Minecraft Dungeons neighborhood in the continuing and coming weeks to supply more methods to play.

.Related: Coming Soon to Xbox Game Pass: Cloud Gaming, Destiny 2, Night in the Woods, Company of Heroes 2, and More Cloud Gaming with Xbox Game Pass Ultimate Launches with More Than 150 Games This Week on Xbox: September 11, 2020 .

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How to delete your Strava fitness account on a computer in 5 simple steps

StravaStrava

It’s easy to delete your Strava account if you no longer use the fitness platform. 
After you delete your Strava account, you can request your data archive, so all the information amassed about your fitness progress won’t disappear.
Visit Business Insider’s homepage for more stories.

A little less than two years ago, I ran a 40k over the Swiss border and down into the French mountain town of Chamonix. It was not easy. In preparing for the race, one of the tools I used was Strava, an app that can help runners, cyclists, or rowers track their progress in their preferred sport, set goals and plan routes.

After the alpine adventure, I realized I had completely stopped using the platform, though, so I got rid of it. While Strava is inarguably useful for many a sportsperson, if you don’t use it, get rid of it because you don’t want to compromise your personal info, not to mention your whereabouts and movement.  See the rest of the story at Business Insider

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How to get Asana notifications in Slack for your tasks and projectsHow to mute Facebook stories on a computer or mobile deviceHow to check which version of Firefox you have on your computer

SEE ALSO: The best Apple MacBook laptops


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Vergecast: Iowa caucus app issues, Microsoft reorganizes, and Google reveals quarterly earnings

Photo by Amelia Holowaty Krales

This week on The Verge, we saw tech problems with the Iowa caucuses , the United States attorney general of the United States stated the United States need to own a managing stake in Nokia , Microsoft’’ s Surface chief took control of both Windows and hardware , and Google exposed its quarterly profits .

Those huge subjects were covered on today’’ s Vergecast completely. Nilay Patel, Dieter, Bohn, and Paul Miller got together for their weekly chat to talk about how tech lack of knowledge made issues with the Iowa caucuses ’ app inescapable, why the so-called “ race ” to 5G connection is making federal government” authorities stress over telecom huge Huawei, and how Microsoft and Google compare in incorporating their software and hardware items .

There ’ s a lot more inthe program– like Paul ’ s weekly …

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Continue reading … .

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Ways to promote a positive workplace culture at your company

You may believe that attempting to cultivate a favorable office as an evasive, lengthy waste of crucial resources, however research studies reveal that the reverse holds true. Developing a favorable business culture starts with promoting pleased workers.

Happy workers are 85 percent more effective, experience a 60 percent drop in absence and remain two times as long in their tasks as their less delighted associates, developing a quantifiable effect on engagement, retention, security, health, company brand name and even cost control objectives, according to the research study, The Science of Happiness , performed by Globoforce.

Here are 6 actions you can take towards supporting joy, developing a growing culture and increasing your organisation.

.1. Joy is based upon thankfulness.

Happiness is a practice that requires to be designed. As a supervisor or magnate, your disposition and mindset in the workplace has an effect on your workers. When you show joy you’’ re training your staff members to do the same.

Get in the routine of being grateful and revealing thankfulness for what you have. It can be a little thing –– I am appreciative for this cup of coffee, for the sun coming out today. When you make an effort to discover things to be grateful for, you’’ re training your brain to be on the watch for more of what is excellent in your world. By making thankfulness a routine, you will set the example for others and produce a favorable workplace. Concentrate on the favorable when communicating with your workers. Mention their capabilities and achievements. Advise them that they are a favorable force within your business which they have much to provide. This is an effective inspiration tool and it will assist to produce a ““ can-do ” mindset in your labor force.

.2. Applaud others.

As a magnate you’’ re prominent– your viewpoint matters, specifically to your staff members. Make it an objective to match individuals. Acknowledging even little achievements and applauding your staff member in conferences or in an e-mail can make a huge effect. It doesn’’ t need to be a huge gesture.

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We all understand that in some cases work can get frustrating and boring. State for instance that Mike is feeling a bit underappreciated and is irritated with his existing job. He pertains to a conference sensation beat and uninspired . You, as his supervisor, compliment his efforts and applaud him for a task well done. The effect is instant –– he feels valued. His temperament modifications, he ends up being engaged and leaves the conference with a newly found energy to tackle his task.

Make it an objective to compliment your workers and you will see impressive outcomes. It not just promotes your brain, it has an impact on the individual you are applauding.

.3. Have a sense of function.

People require to have a sense of function at work. Their joy is straight linked to understanding that they make a distinction. It’’ s inadequate for a supervisor to administer jobs . Put in the time to discuss why the private job is essential to the business as a whole. This will offer your staff members a sense of function and belonging that will inspire them to pursue more. Engaged workers are effective, passionate and want to do what it requires to assist your company prosper. Producing a sense of function for your staff members is a financial investment in establishing a favorable office.

.4. Offer social interaction.

With our hectic work schedules, often all we wish to do is close ourselves off from the remainder of the world, concentrate on our computer system and simply get it done. Frequently the finest thing to do when we’’ re in that mode is to take a break . It can appear counter-productive, taking a break can be invigorating.

The secret here is to look for a little bit of social interaction . Motivate your workers to take breaks and supply them with a location in the workplace to relax and speak with one another. Taking breaks is essential to both state of mind and concentration. Assisting your staff members link and unwind with each other throughout the day is an excellent method to assist them remain efficient and determined. Everybody requires a break from the day-to-day grind. Motivating your staff members to take breaks can increase efficiency, enhance psychological skill and even ease discomfort.

.What can you do to conquer the tough times?

Bad things take place —– companies are struck with financial recessions, individuals get fired, individuals stop, consumers snap. How do you conquer these scenarios and keep a favorable office ?

.5. Put things in viewpoint.

Encourage your workers to take a look at the larger image. State a worker is disturbed that a task didn’’ t go to her, or that she didn ’ t get the corner workplace. Attempt to direct her towards what she needs to take pride in: the job that she stood out at, the period she has actually constructed with the business, her fantastic management qualities.

Putting things in the ideal point of view can produce favorable momentum, even when times are difficult. Leaders who show a positive mindset in times of challenge can guide their workers towards a more efficient frame of mind throughout hard times.

.6. Motivate self-care and workout.

Cultivate a healthy environment at work for all workers to assist lower tension. Motivating your staff members to concentrate on self-care, such as opting for a walk outside throughout the day, is a fantastic method to keep spirits up. Offer them with info on how to lower tension , the significance of getting sufficient sleep and consuming healthy.

Being proactive as a leader reveals you appreciate your labor force which you’’ re there to assist. Getting in touch with your staff members and motivating them to get in touch with each other throughout difficult times will assist raise spirits and keep your company relocating a favorable instructions.

By developing a favorable office you will keep leading carrying out staff members and increase your organisation success. For more ideas on establishing efficient and favorable staff members, get our complimentary e-book, How to establish a first-class labor force that will accelerate your company.

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