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5 Tips for Combating Declining SEO Rankings

Search engine optimization is no longer exclusively about keywords. It incorporates numerous locations of proficiency, which frequently need a full-fledged SEO group in your corner to resolve the ins and outs of Google’s continuously developing algorithm. It’s obvious that SEO is made complex. When you’re ranking well, things are terrific, however if you start to see your rankings decrease, you might discover yourself panicking.

But one is for specific: the only and very first method to get to the bottom of your decreasing rankings is to remove more obstacles by attending to the problem head-on. Having a backup strategy is extremely important in times of crisis and can conserve you lots of cash in the long-lasting and short-term. Eventually, SEO is a long-lasting video game, and if you’’ re rushing to get your rankings back into great shape, you’’ ll require a bulletproof method. That ’ s where we action in.

Using this guide, we’’ ll stroll you through the 5 ideas you require to understand to fight decreasing SEO rankings and restore your website’’ s previous ranking magnificence.

.Suggestion # 1: Optimize Page Speed for High-Traffic Pages.

Page speed has actually constantly been a crucial part of SEO analysis, and as an increasing variety of services shift towards online platform operations, SEO grows more vital than ever in the past. In the most uncomplicated significance of the term, page speed describes how rapidly the material on a site loads. You can explain page speed in one of 2 methods: “page load time” or “time to very first byte.”

To determine your site’s PageSpeed rating, Google brings your URL two times—– as soon as with a mobile phone and as soon as with a desktop. It evaluates 2 criteria: the time it takes to pack all material above the fold, and the time it takes to fill the totality of the page.

Images typically add to most of the information use on any provided web page. As an outcome, it’s a proper technique to enhance them to reduce the volume of downloaded bytes and enhance the speed of the site.

.Idea # 2: Create More Comprehensive and Authoritative Content.

Authoritative material achieves 2 main goals: it presses more natural web traffic and likewise assists to develop trust in between authors and readers. When online visitors consume your material and start to comprehend more about you, they seem like they are forming a relationship with you, too. To put it simply, they start to rely on the words you state.

Take an appearance at this post from Time Trade to see how trust is made through composed copy:

Among the lots of terrific challenges dealt with by authors and web online marketers is the task of developing special product that resonates and shines with readers. It is a popular belief that you require to be a professional within your field to start sizing up to your rivals, Google patterns have actually revealed otherwise. What makes material marketing so continually tough is that it’s insufficient to merely produce excellent content when. To keep great rankings, you need to have the ability to develop fantastic material on a constant basis.

High quality and intriguing material is not constantly the end-all-be-all to your visitors. Google is well beyond the days of tallying keywords on a page—– today, meaningful, concise, and easy-to-read site material is a crucial part of SEO . Concentrate on readability and material freshness to guarantee your pieces are gold in the eyes of Google.

.Pointer # 3: Refresh Content with Declining Traffic.

Your site’s material resembles any other excellent or service and hence has a limited life-span. At some time, the material ends up being less efficient at amassing interest and converting. When you begin to discover SEO decreases, this is exactly what occurs. This must trigger you to investigate your material and see where you can make substantial modifications to raise your rankings back up and produce brand-new interest. Through rejuvenating and updating content , you can gain a series of SEO benefits.

Another method to revitalize material is to turn old material into an evergreen resource . An evergreen resource is a page that throughout time will still be important to a visitor and still promote users to click a page. An example of an evergreen resource is this reverse home loan calculator from GoodLife Home Loans .

In order to stay at the cutting edge of the SEO video game, staying on top of your material freshness is constantly vital. Handling a material stock and establishing routine reports to investigate site product and media files make an enormous distinction not just to your website ranking however likewise to your online visitors too.

.Suggestion # 4: Fix Broken or Unsafe Links.

Broken links are horrible not just for user experience, however they can likewise be damaging to your site’s Google rankings. Beyond the scope of your SEO, your website visitors regardless of damaged links too.

In reality, when visitors stumble upon a damaged link, they likely will not wish to continue browsing through your website merely since they can’t. When things are tough or obstructions exist, users do not wish to put in the time to figure it out, they desire a simple, easy to use experience. Eventually, if users invest less time on your blog site, online search engine will securely presume that your site does not use an enjoyable interface. This ultimately results in decreased rankings due to increased bounce rates.

But what is a damaged link? Broken links are links that provide users with a caution that the site no longer exists, triggering a 404 mistake page. Broken links can be both external and internal.

The most convenient method to keep a close watch on the status of your website’s links is by routinely tracking the site. If you see shifts in conversion frequency, bounce rates, or traffic, there might be problem. In the majority of scenarios, these challenges are usually connected to damaged connections online.

.Pointer # 5: Hire an SEO company.

There are numerous exceptional benefits to contracting your SEO to a professional group of Google online search engine pros. In the long run, these advantages significantly exceed the financial cost savings that you might experience by trying to tackle your decreasing SEO rankings yourself, especially if you’re strapped for time or inexperienced in SEO.

When is the most suitable time to use an SEO firm? Eventually, that response is subjective – – however when your organization has the cash to manage a terrific company and can prepare for long-lasting methods throughout numerous media channels, you might discover yourself in the very best position to outsource your SEO auditing and planning.

With a rejuvenated understanding of what you can do to handle SEO decreases, it’s your rely on react. Constantly remember that SEO is built on a variety of variables, and even the most minute specifics can impact your site rankings. Make an effort to continuously remain and investigate brand-new patterns in the understand about algorithms to ensure your SEO method is sharp.

.Author Bio.

Samantha Rupp holds a Bachelor of Science in Business Administration and is the handling editor for 365businesstips. com . She resides in San Diego, California and delights in spending quality time on the beach, researching present market patterns, and taking a trip.

The post 5 Tips for Combating Declining SEO Rankings appeared initially on BenchmarkONE .

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microsoft windows OS

How to Use Selenium?

How-to-Use-Selenium

Introduction to Selenium Webdriver

Webdriver is a web automation framework that enables us to use a programming language in order to execute scripts in different web browsers like Google Chrome, Mozilla Firefox, Microsoft Edge, etc. It controls the browser from the OS level. All it requires is a script to run and a web browser. Selenium web driver supports different programming languages like Java, Python, Ruby, Perl, PHP, .NET, etc.

Requirements:

Selenium package: This can be installed by using the following command.

pip install selenium

Drivers: Different browsers will have different drivers that are needed to be downloaded before using them.
For chrome: chromium driver, download it from the following link.

https://sites.google.com/a/chromium.org/chromedriver/downloads

For Firefox: Gecko driver, download it from the following link.

https://github.com/mozilla/geckodriver/releases

For Microsoft Edge: internet explorer driver, download it from:

https://developer.microsoft.com/en-us/microsoft-edge/tools/webdriver/

For safari: Safari driver, download it from:

https://webkit.org/blog/6900/webdriver-support-in-safari-10/

For windows users, after downloading the required driver, unzip the file.
Place the file in a directory and save the path to that directory.
Add the path in the environment variables as a path, and save the path for later use.

Usage of Selenium WebDriver

From the selenium package we need to import web driver, this can be done by:

from selenium import webdriver

Create a driver by using the following code:

driver = webdriver.Firefox(‘path to geckodriver’)

Here, for instance, I have used geckodriver for the firefox browser you can use anything instead.

Pick a url where this webdriver has to head and place the url inside driver.get() method, this method automates the driver towards the url. For instance, let us use url to search selenium in Wikipedia.

driver.get(‘https://en.wikipedia.org/wiki/Selenium’)

To automatically close the browser after opening it use driver.quit() at the end of the code.
Summing up all the above steps the following will be the python script,

from selenium import webdriver
driver = webdriver.Firefox(‘path to geckodriver’)
driver.get(‘https://en.wikipedia.org/wiki/Selenium’)
driver.quit()

how to use selenium 1

The above web page gets opened after running the above script, but the page automatically gets closed because of driver.quit() option so we can use that as optional.
This selenium web driver also supports the HtmlUnit browser which is used for headless browsing which means the webpage can be accessed without opening the web browser, this can be done as follows.
Import options from selenium as:

from selenium.webdriver.firefox.options import Options

Set the options to headless and then include it along with the path of the driver as:

options = Options()
driver = webdriver.Firefox(‘path to geckodriver’,options = options)

Web driver provides many number of ways to find the elements from the web page through xpath, is, name, css_name, css_selector etc.
Locating elements can be used as follows,

driver.find_element_by_xpath(‘xpath value’)

all the values for the locating elements can be found by inspecting the web page.

Let us consider another example by using locating elements,

Here we will work login automation for a website called Quora.
First, let us get the URL path for Quora website and include it in the driver.get()
Then the page might look like this,

how to use selenium 2

Now inspect each element by right-clicking on the element and select inspect element option to find the value of the element as shown below.

how to use selenium 3

Copy the value of the locating element and according to the value selected use the following code,

Email = driver.find_element_by_id(id = ‘value of id’)

In the above-given website, the values of email id and password has to be entered which can be done by,

Email.send_keys(‘enter the email id’)

Similarly, enter all the required fields and then we have to press the login button to do this inspect the value of login button, and then write the following code.

Button = driver.find_element_by_id(id = ‘value of login button’)
Button.click()

Then automatically the website will be redirected to the account as shown below.

how to use selenium 4

Summing up all the above steps python script will be as below.

from selenium import webdriver
driver = webdriver.Firefox(‘C:\\geckodriver’)
driver.get(‘https://www.quora.com/’)
email = driver.find_element_by_name(“email”)
email.send_keys(‘enter the email id’)
password = driver.find_element_by_name(‘password’)
passsword.send_keys(‘enter the password’)
button = driver.find_element_by_xpath(‘//*[@id=”__w2_wQpenGLD21_submit_button”]’)
button.click()

Locating Elements with Selenium:

There are different ways to locate elements in a web page. The following are the different methods to locate elements.

Example #1: Find element by id

We can use this method when we know id attribute of an element. Let say we have a page source as follows.

Code:

<html>
<body>
<form id=”loginForm”>
<input name=”username” type=”text” />
<input name=”password” type=”password” />
<input name=”continue” type=”submit” value=”Login” />
</form>
</body>
<html>

We can locate the form below

login_form = driver.find_element_by_id(‘loginForm’)

Example #2: Find element by name

We can use this when we know the name attribute of an element. Consider the following source.

Code:

<html>
<body>
<form id=”loginForm”>
<input name=”username” type=”text” />
<input name=”password” type=”password” />
<input name=”continue” type=”submit” value=”Login” />
<input name=”continue” type=”button” value=”Clear” />
</form>
</body>
<html>

We can extract username and password like this.

username = driver.find_element_by_name(‘username’)
password = driver.find_element_by_name(‘password’)

Example #3: Find element by XPath

With XPath consider the page source as follows.

Code:

<html>
<body>
<form id=”loginForm”>
<input name=”username” type=”text” />
<input name=”password” type=”password” />
<input name=”continue” type=”submit” value=”Login” />
<input name=”continue” type=”button” value=”Clear” />
</form>
</body>
<html>

Elements can be located like this.

login_form = driver.find_element_by_xpath(“/html/body/form[1]”)
login_form = driver.find_element_by_xpath(“//form[1]”)
login_form = driver.find_element_by_xpath(“//form[@id=’loginForm’]”)

Example #4: Find element by line_text

We can locate hyperlinks with link text as follows. Consider the page source as follows.

Code:

<html>
<body>
<p>Are you sure you want to do this?</p>
<a href=”continue.html”>Continue</a>
<a href=”cancel.html”>Cancel</a>
</body>
<html>

Continue link can be located like this.

continue_link = driver.find_element_by_link_text(‘Continue’)
continue_link = driver.find_element_by_partial_link_text(‘Conti’)

Example #5: Locate Elements by CSS Selector

This method allows you to locate elements by class attribute name. Below is the source.

Code:

<html>
<body>
<div class=”round-button”>Click Here</p>
</body>
<html>

We can locate css sector as below.

get_div = driver.find_element_by_css_selector(‘div.round-button’)

Example #6: Locate Elements by Tagname

This method allows you to find a web-element by specifying the tag name.

Code:

<html>
<body>
<title>Hello Python</title>
<p>Learn test automation using Python</p>
</body>
<html>

The above code has a title tag with some text. You can find it using the below code.

get_div = driver.find_element_by_tag_name(‘title’)

 You can find the reference link below.

https://selenium-python.readthedocs.io/installation.html#introduction

Recommended Articles

This is a guide to How to Use Selenium?. Here we also discuss the Introduction to Webdriver, Usage of Selenium WebDriver with different examples. You may also have a look at the following articles to learn more –

Assertions in Selenium
Selenium Software
Components of Selenium
What is XPath in Selenium?

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