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What You Need to Know About Twitter Video to Do It Well

In the competitive world of social media marketing, it can be hard to ensure your brand’s efforts stand out from the crowd on an established platform like Twitter. One of the best ways to have your voice heard and to engage your target audience is to leverage one of the fastest growing social tools: Twitter video.

According to statistics gathered by Wordstream, 82% of Twitter users watch video content on the platform. People watch 2 billion videos on Twitter every day, according to research from Hootsuite.

Video content stands out on Twitter amongst a sea of text-based posts. And using Twitter video for your business helps tap into user behaviors already established across the web. In fact, according to Wordstream’s research, one-third of all online activity is now spent watching video.

Online audiences have an appetite for more video content across social networks, which gives your brand an opportunity to capture new audiences with the right Twitter video marketing strategy.

Contents1.What Are the Benefits of Using Video on Twitter?1.1It’s More Engaging1.2It Drives Users to Take Action1.3It’s What Users Expect2.How to Use Twitter Videos for Your Business3.Twitter Linked Videos3.1How to Share Vidyard Video Links to Twitter4.Twitter Native Video (a.k.a. In-Feed Video)4.1Specs for Twitter Native Video4.2Twitter Video Best Practices4.3How to Share Native Video on Twitter4.4Twitter Native Video Metrics5.Twitter Live Video (a.k.a. Periscope)5.1Specs for Twitter Live Video5.2Twitter Live Video Best Practices5.3How to Share Live Video on Twitter5.4Twitter Live Video Metrics6.Twitter Video Ads6.1Specs for Twitter Video Ads6.2Twitter Video Ads Best Practices6.3How to Share Twitter Video Ads6.4Twitter Video Ads Metrics
What Are the Benefits of Using Video on Twitter?

There are many reasons why your brand should embrace Twitter video. Video is a particularly social medium, and it’s well suited to both informing and entertaining audiences. It offers a great opportunity for your brand to connect with its audience on a more personal level.

These Twitter video statistics prove why it’s important to use video content on the platform.

It’s More Engaging

Brands that adopt Twitter video—and use it well—are rewarded by users with higher engagement rates.

According to research commissioned by Twitter, Tweets containing videos earn:

2.5x more replies
2.8x more retweets
1.9x more likes

By getting more engagement, your Tweets can reach more Twitter users and attract new audiences to your brand’s account.

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Share Videos to Twitter Using Vidyard

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Easily create, manage, and share videos directly to Twitter using Vidyard (and have them play inline).
Sign Up Free

It Drives Users to Take Action

Twitter video often inspires users to take action based on what they’ve viewed. A recent report found that 79% of people would rather learn about a product through video rather than text. And even more importantly, 84% of users have purchased a product based on a brand’s video. When done the right way, Twitter videos can turn browsers into buyers.

It’s What Users Expect

Twitter users have started to expect to find engaging video content when they sign in to the platform. Video has become the third most common reason people visit Twitter. And 37% of users would like to see more video content from brands they follow. So why not give the people what they want, and reap the benefits?

Twitter video infographic

Infographic via Twitter.

How to Use Twitter Videos for Your Business

Now that you know how powerful branded video can be on Twitter, it’s time to explore the different Twitter video formats available to your business. It’s a good idea to test out a few different approaches and track what works best with your audience.

Twitter Linked Videos

Linked videos are a quick and easy choice for integrating video into your Twitter marketing efforts. All you need to do is include a link to a video that’s hosted elsewhere within the content of your Tweet. If you choose to share links to videos housed on YouTube, Vimeo, or Vidyard users will be able to preview and play the video within their Twitter feed. (Fun Fact: Vidyard videos also retain any associated calls-to-action.)

Allowing your audience to watch video without having to click through to a link can help with engagement.

Note: Linked videos won’t autoplay in people’s Twitter feeds.

Learn From the Pros

This Tweet shows what it looks like when you share a Vidyard video to Twitter. The preview includes the video thumbnail, title, and description. While the embedded version will open a new window, in the Twitter feed, this type of video plays inline.

Video is the best way to get your message across and create a personal connection with your audience. Vidyard allows you to easily share your videos to all the most popular platforms with just a few clicks.

Get started for free today!

— Vidyard (@vidyard) July 21, 2020

How to Share Vidyard Video Links to Twitter

Open your Vidyard video library
Click the Share button next to a video in your library
Choose the Twitter icon
A separate browser window will open with options from Twitter to format and share a Tweet (Note: If you haven’t already authenticated, Twitter may prompt you to sign in)
Write your Tweet (or start a thread) and format as desired
When you’re happy with your post, click Tweet to share it to Twitter

Learn more about how Vidyard and Twitter work together on the Vidyard Knowledge Base.

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Share Videos to Twitter Using Vidyard

Twitter logo
Easily create, manage, and share videos directly to Twitter using Vidyard (and have them play inline).
Sign Up Free

Twitter Native Video (a.k.a. In-Feed Video)

Native video refers to content that you record and upload directly to Twitter, rather than hosting it elsewhere. Here’s all you need to know about using native video on Twitter for your business.

Specs for Twitter Native Video

For your Twitter videos to look their best on any device, follow these guidelines:

Minimum Resolution: 32 x 32 pixels
Maximum Resolution: 1900 x 1200 (and 1200 x 1900) pixels
Aspect Ratios: 1:2.39 to 2.39:1 range (that’s an inclusive range)
Maximum Frame Rate: 40 fps
Maximum Bitrate: 25 Mbps

cover graphic for Social Video Specs Guide

Get the Social Media Video Specs Guide

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Every different social platform has its own requirements for videos. Every single one is in this guide.
Get the Specs

Twitter Video Best Practices

Want your Twitter video to stand out on a crowded timeline? Follow these tips and best practices to create videos that are memorable and shareable.

Tell a Story: The best way to get people invested is to tell a story with your video. It doesn’t need to be complicated—all it takes is setting up a problem at the beginning of your video that you solve by the end. On a platform like Twitter, the story you tell should be straightforward and easy to follow.
Include People: It’s a fact—people like watching other people. We’re drawn to other human faces. So, if you can, use video that features people, whether they’re employees, interview subjects, or actors.
Hook Your Viewers: Make sure there’s some action in your video that will hook viewers from the start. You don’t need a blockbuster budget to get people intrigued—consider interesting shots and setups, close-ups, and graphics to complement what’s happening on screen.
Add Captions: Your videos should still be accessible to people who watch with the sound off, especially since 93% of Twitter video is viewed on mobile devices. Use captions to help with narration and consider how graphics can help too.

Learn From the Pros

FreshBooks uses Twitter video to show the human side of the brand, with a fun look at their Halloween spirit. As a bonus, the video doubles as a recruiting tool.

Here’s a little taste of just how much we love #Halloween at FreshBooks!

— FreshBooks (@freshbooks) October 31, 2019

How to Share Native Video on Twitter

Sharing a native video you’ve recorded to Twitter is simple. Follow these steps and you’ll be a pro in no time:

Sign in to your Twitter account and click on the Tweet button
Click the media button in the lower left corner of the Tweet box
Choose the video you’d like to upload from your device and click Open
Type a message to accompany the video and click Tweet

Learn From the Pros

Hey Orca’s Twitter video does a good job of driving interest to their webinars. The video features experts who will lead the webinar and offers some insights about what content to expect.

Hey Marketers! 👋

Don’t miss out on our next webinar TOMORROW at 2pm EST with @MattNavarra as we highlight all the trends in social media in 2019 and what to look out for in 2020! You won’t want to miss this!

Save your seat here:

— HeyOrca! – Social Media Calendar For Agencies 🚀 (@HeyOrca) December 4, 2019

Twitter Native Video Metrics

Now that you’ve taken the time to create compelling video content and share it on your Twitter account, you’ll want to know how your videos perform. Here are some key metrics to track:

Video Views: So you know how many people watch your content.
Impressions: To understand how many people saw your video Tweet in their feed.
Minutes Viewed: To get a better understanding of how engaged your audience is with your video.
Total Engagements: How many people watched your video, retweeted or liked your Tweet, or clicked a link.

Learn From the Pros

General Electric uses their own employees to offer viewers a backstage look at their complex work. Their videos are educational and engaging, and the perfect short format for Twitter.

While the CF6 engine is a large and powerful jet engine in its own right, the new GE9X is a total monster by comparison. And despite having a fan diameter of 134 inches, the GE9X engine is the most fuel-efficient jet engine in its class that we have ever created.

— General Electric (@generalelectric) December 6, 2019

Twitter Live Video (a.k.a. Periscope)

You can stream live video content to your Twitter feed using Periscope. You don’t even need to download the Periscope app to take advantage of this feature: You can simply use your Twitter account to log in. Most live streams are done using a smartphone, but you can also use a computer.

Specs for Twitter Live Video

Resolution: 1280 x 720 pixels
Frame Rate: 30 fps
Video Bitrate: 2500 kbps (recommended), 4000 kbps (max), H.264
Audio Bitrate: 128 kbps AAC-LC

cover graphic for Social Video Specs Guide

Get the Social Media Video Specs Guide

cover graphic for Social Video Specs Guide
Every different social platform has its own requirements for videos. Every single one is in this guide.
Get the Specs

Twitter Live Video Best Practices

Keep Your Content Compelling: For people to be invested in your video, there should be a compelling hook that keeps them watching your live content.
Consider Your Lighting, Framing, and Sound: Just because you’re shooting live doesn’t mean you should forget the basics. Think about the framing of your shot before getting started. The aesthetics of your video can help keep audiences invested.
Engage with Your Viewers: Live video has the benefit of being an interactive medium, so feel free to take full advantage. Ask for viewer feedback, do live Q&As, and get creative with it.

How to Share Live Video on Twitter

Open Twitter on your mobile device
From your Twitter app home feed, swipe left.
Select Live Mode from the selector at the bottom of the screen.
Fill in the text that will accompany the video in your Tweet
Press Go Live
Your live video will appear in the timelines of your followers and on your profile

Learn From the Pros

Verizon did a series of live streams featuring celebrity guests on Twitter to support small businesses during the COVID-19 pandemic.

We’re now live with @dignitas’ gaming world-champ @EMUHLEET and comedian @lilly Singh on #PayItForwardLIVE to support America’s small businesses. Tune in now.

— Verizon (@Verizon) April 22, 2020

Twitter Live Video Metrics

Twitter measures some insightful viewership metrics for your live Periscope videos. You’ll get data about:

Live viewers
Replay viewers
Total time spent watching the broadcast
Number of “hearts” a video gets

Twitter Video Ads

Twitter video ads are just what they sound like: They’re advertisements that use video to drive awareness and action for your brand on Twitter. There are several different video ad units to choose from.

Promoted Video: Upload a video to your timeline and put money behind it to ensure it’s seen by more people.
First View: Guarantees you’ll get prime real estate at the top of the timeline for a 24-hour period.
In-Stream Video Ads: Your video ad plays before, during, or after other high-traffic videos, including live streams.

Specs for Twitter Video Ads

Here are the specifications your Twitter video ads should follow:

Resolution: 1280 x 1024 pixels
Frame Rate: 40 fps
Bitrate: 25 Mbps
File Size: up to 15 MB
Aspect Ratio: 1:3 to 3:1
Video Length: 0.5 to 140 seconds
Video Format: MP4 and MOV file formats

cover graphic for Social Video Specs Guide

Get the Social Media Video Specs Guide

cover graphic for Social Video Specs Guide
Every different social platform has its own requirements for videos. Every single one is in this guide.
Get the Specs

Twitter Video Ads Best Practices

Here are some tips to make sure your Twitter video ads jump out from people’s timelines and stick with them.

Perfect Your Message: A short video ad doesn’t give you much time to get a memorable message across, so make sure your video is focused and delivers a strong, easy-to-digest message.
Include Your Logo: It’s a good idea to include your logo within the first few seconds of an ad, so you’ll get brand recognition right away, even if people don’t watch the full video.
Focus on Visuals: Most people view ads with the sound off, so make sure your ad is visually appealing and delivers your message without relying on audio.
Target Your Audience: With Twitter ads, you can create specific targeting for your audience, so you make sure your ad is reaching the people who it’s most likely to appeal to.

Learn From the Pros

This short video ad from Trustly features the brand’s logo in the upper left-hand corner throughout—ensuring that even those who only watch for a few seconds still see it.

Online banking payments are becoming increasingly popular because of their ease-of-use and security. Boost your online business with Trustly.

— Trustly (@Trustly) March 24, 2020

How to Share Twitter Video Ads

The best way to share video ads to Twitter will depend on the ad format you choose and your marketing goals. Twitter for Business has a complete rundown for you. Here’s how to upload your videos so they’re available in your ad account:

Log in to your Twitter ads account
Click the Creatives tab then the Media tab from the menu at the top of the page
Click the Upload Media button in the top right corner of the page
Select the video file you’d like to upload from your computer
Your video will begin to upload to your ad account (Note: It will take a while to upload and process the file)

Learn From the Pros

This video ad from Tieks offers simple but effective visuals to pair with a compelling offer. The video stands on its own without audio or text, but perfectly complements the message of the Tweet.

This month, we’re giving $5 for a Like and $10 for a RT to help women around the 🌍. Let’s reach the next $10m!

— Tieks (@tieks) August 11, 2017

Twitter Video Ads Metrics

It’s important to measure the results of your video ad campaigns to ensure you’re getting your money’s worth. Here are some of the key metrics to pay attention to:

Impressions: How many people your ad reached
Spend: How much of your ad budget you’ve spent
Video Views: How many people watched a portion of your ad
Cost per View: How much it costs you for each view of your video
Video Starts: How many people started to watch your video
Video Completions: How many people watched the entirety of your video ad

Learn From the Pros

Glossier’s Twitter video plays double duty, showcasing the benefits of its product while also offering a handy tutorial for how best to use it.

The Joy Of Blushing 🎥

— Glossier (@glossier) March 2, 2017

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Sign Up Free

The post What You Need to Know About Twitter Video to Do It Well appeared first on Vidyard.

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How to Upload Your Videos to Instagram from PC and Mobile

 How to Upload Your Videos to Instagram from PC and Mobile –-- Cover

Whether it’s IGTV, Reels, Live, or right to your feed, here’s how you can publish your professionally-edited videos to Instagram.

It’s obvious that Instagram is among if not the most hugely utilized social networks platform worldwide. It’s not difficult to comprehend why either, there are a number of various methods to produce and share material all through this one app. Let’s talk about what is provided, and how you can utilize it yourself with what you have readily available to you.

 Instagram feed

.The Length Of Time Can Instagram Videos Be?

The Instagram videos you publish to your feed can be anywhere in between 3 seconds and sixty seconds in length. Instagram doesn’’ t have a main file size limitation, however we advise you keep video file sizes in between 50MB to 150MB. The favored video format is MP4. (H. 264 Codec &&AAC audio) The optimum frame rate supported is thirty frames per second.

The video bitrate depends on you, once again as long as the whole video is available in around 50MB to 150MB. When you publish the video, keep in mind that Instagram will likely minimize the video bitrate to around 3.5 Mbps. My bitrate suggestions for submitting videos to Instagram would be Constant Bitrate Encoding (CBR) at 10Mbps. Publishing at that bitrate ought to help in reducing noticeable compression from Instagram.

 video bitrate for Instagram

.Instagram Video Resolution and Quality.

Instagram likewise doesn’’ t have a main resolution limitation for videos. The platform downscales all videos to a width of 1080 pixels. It’s actually approximately you if you wish to submit a video pre-sized at 1080 pixels broad, or upload one that is bigger, like 1920 pixels and even 4K. (Some Instagram users swear by submitting 4K videos to improve quality with compression, so you might wish to check that out with your own videos to compare the outcomes.)

You can likewise publish in a range of various element ratios, such as:

.1:1 Square element ratio –– basic square format on the Instagram feed.1.91:1 Landscape element ratio –– comparable to 16:9 widescreen format.4:5 Portrait element ratio –– a somewhat taller format than the basic square.

 Instagram element ratiosMany material developers choose the 4:5 Portrait element ratio (864 pixel width by 1080 pixel height) since it uses up the most onscreen realty on the Instagram feed. The bigger view likewise assists the viewed quality of the video.


Instagram Reels is the app’s newest and most popular function. Think about it as their own variation of TikTok. You can tape-record, modify, and include results to your video right within the app. It’s a great addition to the currently growing platform. At the minute, you can’t to publish a “reel” from your PC, so you’ll be restricted to utilizing this function on your phone.

The concept is easy. Tape bite-size clips within the app, then include music, overlays, sticker labels, and titles to make whatever you desire in thirty seconds.

.Going Live.

Going reside on Instagram is an easy, straight-forward procedure. By going to the “plus” indication at the bottom of your screen, similar to regular publishing practices, you’ll discover the choice to go “Live.”

One of Instagram’s more recent functions enables other users or “buddies” to participate in on the live stream with you. You can utilize this for interviews or discussions for your fans to enjoy. You can likewise title the Live stream so your audience understands what they’re entering into prior to they tune in.

So can you go reside on your computer system? Yes! Initially you will require to download 2 apps. The very first is called Yellow Duck . As soon as you download this totally free software application, it basically produces a RTMP URL that you can participate in your encoding software application, in this case, OBS. download OBS if you have not currently . Actually, this procedure is as easy as going into in your Instagram account into Yellow Duck, then taking that RTMP URL and copy and pasting into OBS. This will permit you to utilize your laptop computer or web cam to stream from your computer system straight to Instagram!


IGTV is Instagrams long type material function. This will be where you publish a modified video that is longer than sixty seconds. If you’re on your phone, you can submit straight to IGTV. If you’re working with a file on your desktop, here’s what you can anticipate to discover within Instagram’s user interface.

This is quite basic. You can include a title, a description, along with a cover image. As you’ll see in the requirements list I’ve consisted of listed below, if you’re intending on publishing longer material, you’ll require to do it through desktop rather of on your phone.

Requirements for IGTV Upload

.Video needs to be at least one minute long.Limit length you’re able to publish on mobile is fifteen minutes.Limit length you’re able to submit on desktop is sixty minutes.Videos should remain in MP4 file format.Vertical Videos ought to have an element ratio of 9:16.Horizontal Videos need to have an element ratio of 16:9.Minimum resolution of 720p.Minimum frame rate of 30fps.The suggested size for cover images is 420px by 654px (or 1:1.55 ratio).

Click here for Instagram’s breakdown of requirements.

.Instagram Stories.

A number of fast side notes if you’re publishing modified videos to Instagram Stories:

The Instagram Stories element ratio is 9:16 (1080 pixel width by 1920 pixel height). Videos published to Instagram Stories will immediately burglarize fifteen 2nd areas when repeated by audiences, and there will be a minor time out in between each area.

If you’re aiming to submit stories from your PC, since today you’re just able to do so through third-party apps. These apps are both paid and complimentary, and they are mainly for scheduling and handling your account. Make sure to browse their functions to ensure they have whatever you require prior to you provide your cash.

Third-Party Upload &&Scheduling Apps:

Hootsuite Hopper HQ Later. Eclincher .How to Upload a Video to Instagram from the App.

In order to publish a modified video through the Instagram app, you will initially require to move the video onto your mobile phone. The Dropbox app is the simplest complimentary approach readily available for both PC and Mac users. Mac users can likewise utilize the AirDrop function to move files in between iOS gadgets.

 Dropbox logo design

First, develop a totally free Dropbox account (if you wear’’ t currently have one), then publish your edited video to your online Dropbox folder. You can do this by publishing the file straight to the site or by setting up the Dropbox desktop app on your computer system. The desktop app is merely a file folder that immediately publishes all material contributed to the Dropbox platform. Just drag-and-drop the video file to begin moving. Dropbox will alert you when your file has actually published (synced), and you need to see a little green check mark on the file.

 How to submit videos to Dropbox

Next, you’ll require to set up the Dropbox app on your mobile phone. Open the Dropbox app and browse to the modified video file. Click the 3 vertical dots to the right of the file name. This will open the choices menu.

 Dropbox app on mobile

Scroll down the alternatives and choose ““ Export.”.

You will then be asked where to export the file. Select ““ Save to gadget. ” Afterwards you may have the choice to relabel the file. From there the video file ought to conserve to the cam gallery or video camera roll on your mobile phone.

 Export files

You can now publish the video to Instagram, simply as you would any other image or video from your phone. Release Instagram, and pick the include picture icon. You need to see your video in the gallery. If you do not see your video in the gallery, examine among the other folders such as: Video, Instagram, Camera, or Downloaded.

 How to publish videos to Instagram

Depending on the element ratio of your video, choose the crop button to guarantee your video is shown properly prior to publishing.

 How to crop video on Instagram

.How to Upload a Video to Instagram from a Desktop Computer.

While you can search your feed and watch Stories on a PC, Instagram works as a mobile-only app. That implies you can’t submit videos or images straight to the app on a PC. In order to publish a video straight from your computer system to Instagram, you will require a third-party application.

There are a range of paid applications, however the most popular totally free application is called Gramblr . Gramblr deals with both PC and Mac. You will require to download the Gramblr app from their homepage and after that develop an account, which will need connecting to your Instagram account. From there you will see onscreen guidelines for how to publish material, which is basically drag-and-drop.

.If you do not have access to a mobile gadget of any kind, #ppppp> This technique of publishing is more of a last resort. A third-party app offers you less control over the procedure, and a number of you may be cautious of connecting your social accounts to third-party apps.

 Gramblr thid celebration app

These workflow ideas will have you releasing expertly modified video material to your Instagram feed in no time.

Top image by AngieYeoh .

Want to discover more about video production? Have a look at these short articles:

10 Types of Shots and Angles Every Filmmaker Should Know 16 Must-Know Premiere Pro Keyboard Shortcuts 5 Pro Tips on Putting Together a Creative for a Photoshoot The World’’ s First Cinematography Video Game —– Cine Tracer How Animators Turned a Comic Book World into the ““ Spider-Verse ”

The post How to Upload Your Videos to Instagram from PC and Mobile appeared initially on The Shutterstock Blog .


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The 10 Best Apple Watch Apps for Business

apple watch apps

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps—21 of which are built-in.

As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind.

We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job.

Apple Watches: The Basics

Before exploring the top ten Apple Watch apps for marketers and business, let’s go over what Apple Watches are and what they do.

The Apple Watch is a smartwatch produced by Apple. In essence, it’s a wearable, touchscreen computer you wear on your wrist.

What can you do with an Apple Watch?

Answer callsRecord voice memosListen to podcastsReceive iPhone notificationsPay with Apple PayAsk Siri questionsSend texts

Why Should Marketers Care about Apple Watch Apps?

As a marketer, Apple Watch Apps are quite useful, and you can utilize them in a variety of ways to make your campaigns more effective. These are the three features we’ve found most helpful:

Increased social media responsivenessLocation-based alertsEmail alerts

Increased Social Media Responsiveness

Apple Watch apps enable business owners to better monitor social media engagement. Social media has empowered customers to share how they feel about businesses more than ever before. However, businesses have to be listening.

The Apple Watch apps send push notifications to users when someone responds to a post or if someone sends them a direct message. Let’s say someone uses your product or service, and the customer had a great user experience. You’d want to respond quickly to that person, so the customer feels as though you care, and she didn’t waste her time sharing her thoughts.

Conversely, if a customer has a negative experience, you want to solve the problem as quickly as possible. Because your Apple Watch apps notify you immediately when someone interacts with your brand on social media, you can fix issues faster (rather than waiting until you next check your phone or computer).

Location-Based Alerts 

Another benefit of Apple Watch apps is location-based alerts. Businesses, especially small ones, may be able to leverage this feature to drive more people to their brick-and-mortar locations.

Location-based alerts are the result of technology called geo-fencing. This serves up ads to mobile device users, including Apple Watch owners, based on where they are.

Geo-fencing works by setting up a virtual “fence” around a business. When someone enters the perimeter, the individual may see an ad for your company. Those ads may result in more foot traffic.

Let’s say a coffee shop has an app, and an Apple Watch user downloads it and opts in for notifications. The coffee shop uses geo-fencing. When the Apple Watch user is near the shop, they receive a notification on their wrist, offering them a discount if they come by right now.

They wouldn’t get this deal via email or anywhere else—why not pop by if they have a few minutes?

Email Alerts  

This benefit has less to do with marketing to customers and more to do with staying connected to your business. With Apple Watch Apps, you can check your email wherever you are. You don’t even need to pull your phone out of your pocket to do so.

When a message comes in, raise the arm donning your Apple Watch. This gesture lets you read the full message. When you’re done reading, you can lower your arm, and the watch dismisses the notification.

You can also send emails from your Apple Watch, either by typing or by dictating a message to Siri.

Being able to use email anywhere, without having to dig out your phone and open your email app, may help you deal with pressing business issues faster.

Think Outside the Box

The three Apple Watch app capabilities we’ve mentioned are the tip of the iceberg for businesses. To maximize the value of Apple Watch apps, think outside the box.

There are so many Apple Watch apps that can be used to promote products and services. By thinking outside of the box, marketers may find creative ways to leverage Apple Watch apps to attract, engage, and retain customers. We’ll talk about some of our favorites below.

Apple Watch Apps For Other Business Areas 

In addition to their benefits for marketers, Apple Watch apps may help make other areas of your business more effective. Coming up, we’ll discuss six types of Apple Watch apps that may enable you to run your company better:

Customer relations management appsOrganization appsPresentation tool appsApps for sending and receiving paymentsGoal tracking apps

Customer Relations Management Apple Watch Apps

Customer Relations Management (CRM) apps gather information about interactions with customers and centralize that data.

For example, if a customer purchases from you, there’s a record of the whole process. You can see what the person bought, when they bought it, and how much the product or service cost. Did the customer have to bring in the product for repairs? There will be information about the incident in the CRM, too.

Three CRM Apple Watch apps we’ve found helpful are:



Salesforce has over 30% of the market share in the CRM space. It was also one of the first enterprise firms to launch its Apple Watch app.

The Salesforce Apple Watch app gives users quick access to the charts and raw data they need so salespeople can close a deal and marketers can make data-driven decisions. With this app, employees can record customer interactions and use that information wherever they are, even if they’re not in the office.


While Salesforce works for companies of all sizes, smaller businesses might find it doesn’t quite meet their needs because it has more features than they require. Bottomline is a CRM Apple Watch app meant for smaller companies.

With Bottomline, you can track all of your sales, customers, and products in one place. There’s also a built-in expense tracker function. Bottomline creates reports intended to help answer questions like:

Who are my top customers?Who are my best leads?Which customer personas are most valuable to my business?


Gro is another CRM app that may work well for your small business. While Bottomline has CRM functionality, Gro is a full-featured CRM. This Apple Watch app offers:

A CRM dashboardLead and contact managementOpportunity managementAppointment scheduling

These components may help you manage your contacts, effectively nurture leads, and cultivate new opportunities. The built-in appointment scheduling feature could also save you time and effort, as you don’t have to navigate to another app to enter a meeting into your calendar.

Apple Watch Apps A screenshot of Gro CRM

A screenshot of Gro CRM for the Apple Watch.

Organization Apple Watch Apps

Organization apps optimize your productivity. Apps can make tasks more efficient, such as note-taking, project management, and scheduling.

Our research determined the best Apple Watch apps to help with organizational skills are:

EvernoteNotedCisco Webex


Evernote has become one of the top note-taking apps for a good reason. It allows you to:

Sync notes to all devicesAdd text, PDFs, scans, audio, and documents to your notesFormat your notesSearch for individual notes


Noted integrates audio recording with note-taking. What differentiates Noted from other note-taking apps is it adds a timestamp to your audio recording. You can tag specific moments from lectures and seminars to return to them quickly and easily.

Apple Watch Apps Noted

A screenshot of the Noted app for the Apple Watch.

Cisco Webex

You may hold a meeting anytime, anywhere, by using the Cisco Webex app for Apple Watch.

The Webex Apple Watch app lets you:

Join meetingsPresent to othersSchedule meetingsShare content or your screen

Presentation Tool Apple Watch Apps

Your Apple Watch may even help you deliver killer presentations. Here are two Apple Watch apps for presentations:


Keynote allows you to create audiovisual presentations on another Apple device, then use your Apple Watch to control the presentations—keeping your hands free while you speak.


If you’re a PowerPoint fan, you can use the popular presentation software on your Apple Watch. As with Keynote, you can control the presentation from your watch.

Apple Watch Apps for Sending and Receiving Payments

When the Apple Watch first came out, there was an app enabling users to receive and send money. That app is no longer available for the Apple Watch—but you aren’t left out in the cold, thanks to Invoice & Time Tracking from Zoho.

With Invoice & Time Tracking, you can invoice customers and accept payments on the go. However, there’s no function to pay invoices with the app, so be sure to build that into your schedule.

A screenshot of the Invoice and Tracking app for the Apple Watch

A screenshot of the Invoice & Tracking app for the Apple Watch.

Goal Tracking Apple Watch Apps

There are several goal tracking apps for individuals which may help you keep tabs on your business benchmarks, including:



Want to avoid distractions while you work? Forest keeps you focused by rewarding you with an increasingly lush backdrop of plants when you ignore your devices to get stuff done. Making things even better, the app developers plant real trees to reward users and help the planet.

Apple Watch Apps Forest app

A screenshot from the Forest App for the Apple Watch.


The best goals are often SMART: specific, measurable, achievable, relevant, and time-based. Strides may assist you in reaching your goals by:

Tracking good and bad habitsSetting dates by which to reach targetsProviding daily, weekly, monthly, yearly, or rolling averages of goals metCreating milestones to benchmark progress


Part of being successful is having good habits. The Apple Watch app Productive is here to help you try to get into a better groove.

The app sets reminders throughout the day and tracks the progress you’ve made toward your goals. When you complete tasks that may lead to the creation of good habits, the app shows you the chain of positive actions that may keep you motivated. There’s even a Siri shortcut, making it easy to access Productive with just your voice.


Like Strides and Productive, Tally tracks habits. However, Tally may give you insight into patterns you didn’t realize existed.

Let’s say you’re not meeting your goal of writing a weekly blog post. Tally’s tracker shows you this goal has been set for Wednesdays—the same day as your exhausting weekly staff meeting. By moving your blog writing day to Thursday, may be better able to meet your goals.

Another benefit of using Tally is being able to export your data as a CSV file, making it easier to save or share what you’re doing.

Apple Watch Apps Tally

A screenshot from the Tally app for the Apple Watch.


Want to form good habits? Streaks may help you do that by:

Tracking up to 12 daily tasksSyncing across all devicesAutomatically completing tasks you’ve linked to the Health appReminding you to complete a taskAllowing you to create “negative” tasks so you can try to break bad habitsAdding timed tasks

A screenshot of the Streaks app for the Apple Watch

A screenshot of the Streaks app for the Apple Watch.


Apple Watch apps aren’t just for your personal life—there are plenty of apps you may want to use at work as well. You might find these apps help you reach your customers better, keep yourself organized and accountable, and take care of everyday and big picture tasks more smoothly.

Which Apple Watch apps will you use for your business? 

The post The 10 Best Apple Watch Apps for Business appeared first on Neil Patel.

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